I am a UX Designer and Design Strategist for products where wrong decisions have real costs.
I surface what high-fidelity demos tend to hide: unresolved system questions, political blockers, missing foundations for decisions that can’t be undone.
I provide the judgment and friction that generative systems cannot replicate.
Based in Vienna / Austria
Contact me: wieland@wieland-kloimstein.com
Getting Products Right
Artifacts are cheap. Decisions are costly. Hidden assumptions are dangerous.
- Clarity is a design decision. The most important thing a team can produce is a shared understanding of what they’re building — and why. Everything else follows from that.
- Speed is only an asset when the direction is right. Moving fast on the wrong hypothesis is how products accumulate debt no one budgeted for.
- The prototype is not the product. High-fidelity creates confidence. Sometimes that confidence is the problem.
- Culture is infrastructure. How a team thinks together determines what a product can become. This is not soft — it is structural.
- The most expensive assumptions are the ones no one questioned. Good research doesn’t justify decisions. It targets the beliefs most likely to be wrong.
- Political dynamics are product risk. Ignoring them doesn’t make them go away. It makes them show up later, in the product.
- Innovation is not pushed. It is made possible. Create the conditions. The right ideas follow.
Side Projects
Where curiosity outpaces the brief.
AI Slop First
Mobile First said where to begin. It also said what gets sacrificed when the pressure comes. The same logic ran through Content First, User First, API First. It arrives, eventually, at Slop First. Nobody chose it. Nobody had to. That’s the structure. The harder question is who it serves.
→ Read: Slop First
GoGoGolor
A color picker built from first principles — aligned with human perception, not graphics card logic. Three dimensions. Two points dancing. A vibecoding case study, ten years in the making
GoGoRembrandt
The colors of 1650 — as a first impression. What happens when you load a 17th-century palette into a modern color space? Not Rembrandt’s colors. His coordinates.
